THE OBJECTIFICATION OF WOMEN IN PAKISTANI TELEVISION ADVERTISEMENTS AND ITS IMPACT ON THE BODY IMAGE OF WOMEN

http://dx.doi.org/10.31703/gsr.2021(VI-I).16      10.31703/gsr.2021(VI-I).16      Published : Mar 2021
Authored by : Noor Ul Ain Nasir , Tanveer Hussain , Saima Waheed

16 Pages : 119-132

References

  • Ullah, H., & Khan, H. N. (2014). The Objectification of Women in Television Advertisements in Pakistan. FWU Journal of Social Sciences, 8(2), 27.
  • Jabeen, S., Chaudhary, A. Q., & Omar, S. (2014). Gender Discrimination in Curriculum: A Reflection from Punjab Textbook Board. Bulletin of Education and Research, 36(1), 55- 77.
  • Awan, S. Z. (2012). Role of civil society in empowering Pakistani women. South Asian Studies, 27(2), 439.
  • Pillay, N. (2010). The portrayal of women in television advertisements on SABC3: a reflection on stereotypical representation (Doctoral dissertation).
  • Jaggi, R. (2015). Women in Indian TV Advertising: The 'Discourse'in the 'Fair & Lovely Ad Campaign'. IMS Manthan (The Journal of Innovations), 8(2).
  • Huda, A. R. U., & Ali, R. A. PORTRAYAL OF WOMEN IN PAKISTANI MEDIA.
  • Furnham, A., & Paltzer, S. (2012). The portrayal of men and women in British television advertisements: A review of 7 studies published over a 12-year period. Journal of Mass Communication & Journalism, 2011
  • Sheikh, I. (2012, August). Pakistani women in the Pakistani advertisement's world. The Express Tribune. http://blogs.tribune.com.pk/story/13272/ pakistani-women-in-the-pakistani- advertisements-world/
  • Hassan, M. (2013). Advertisements showing Pakistani Woman's Role. Reviewit.pk. http://reviewit.pk/advertisements-showing- pakistani-womans-role/Representation of women in advertisement. (n.d). http://www.academia.edu/9006005/REPR ESENTATION_OF_WOMEN_IN_ADVERTISEME NT
  • Khan, Z. H. (n.d). Gender discrimination in media. https://www.academia.edu/3735971/gen der_discrimination_in_media
  • Towhid, T. (n.d). ENH Community Journal. Volume 1. https://www.academia.edu/9006005/REP RESENTATION_OF_WOMEN_IN_ADVERTISE MENT
  • Singh, J., & Sandhu, N. (2011). Impact of television commercials on the social and moral behavior of Indian viewers-empirical evidence. International Journal of Humanities and Social Science, 1(7), 178-187.
  • Haq, A. R. N. (2011). Stereotyping of women as a domestic being in Bangladeshi television commercials: A critical study of discourse (Doctoral dissertation, East West University).
  • Sharits, D., & Lammers, H. B. (1983). Perceived attributes of models in prime-time and daytime television commercials: A person perception approach. Journal of Marketing Research, 64- 73.
  • Lundstrom, W. J., & Sciglimpaglia, D. (1977). Sex role portrayals in advertising. The Journal of Marketing, 72-79.

References

  • Ullah, H., & Khan, H. N. (2014). The Objectification of Women in Television Advertisements in Pakistan. FWU Journal of Social Sciences, 8(2), 27.
  • Jabeen, S., Chaudhary, A. Q., & Omar, S. (2014). Gender Discrimination in Curriculum: A Reflection from Punjab Textbook Board. Bulletin of Education and Research, 36(1), 55- 77.
  • Awan, S. Z. (2012). Role of civil society in empowering Pakistani women. South Asian Studies, 27(2), 439.
  • Pillay, N. (2010). The portrayal of women in television advertisements on SABC3: a reflection on stereotypical representation (Doctoral dissertation).
  • Jaggi, R. (2015). Women in Indian TV Advertising: The 'Discourse'in the 'Fair & Lovely Ad Campaign'. IMS Manthan (The Journal of Innovations), 8(2).
  • Huda, A. R. U., & Ali, R. A. PORTRAYAL OF WOMEN IN PAKISTANI MEDIA.
  • Furnham, A., & Paltzer, S. (2012). The portrayal of men and women in British television advertisements: A review of 7 studies published over a 12-year period. Journal of Mass Communication & Journalism, 2011
  • Sheikh, I. (2012, August). Pakistani women in the Pakistani advertisement's world. The Express Tribune. http://blogs.tribune.com.pk/story/13272/ pakistani-women-in-the-pakistani- advertisements-world/
  • Hassan, M. (2013). Advertisements showing Pakistani Woman's Role. Reviewit.pk. http://reviewit.pk/advertisements-showing- pakistani-womans-role/Representation of women in advertisement. (n.d). http://www.academia.edu/9006005/REPR ESENTATION_OF_WOMEN_IN_ADVERTISEME NT
  • Khan, Z. H. (n.d). Gender discrimination in media. https://www.academia.edu/3735971/gen der_discrimination_in_media
  • Towhid, T. (n.d). ENH Community Journal. Volume 1. https://www.academia.edu/9006005/REP RESENTATION_OF_WOMEN_IN_ADVERTISE MENT
  • Singh, J., & Sandhu, N. (2011). Impact of television commercials on the social and moral behavior of Indian viewers-empirical evidence. International Journal of Humanities and Social Science, 1(7), 178-187.
  • Haq, A. R. N. (2011). Stereotyping of women as a domestic being in Bangladeshi television commercials: A critical study of discourse (Doctoral dissertation, East West University).
  • Sharits, D., & Lammers, H. B. (1983). Perceived attributes of models in prime-time and daytime television commercials: A person perception approach. Journal of Marketing Research, 64- 73.
  • Lundstrom, W. J., & Sciglimpaglia, D. (1977). Sex role portrayals in advertising. The Journal of Marketing, 72-79.

Cite this article

APA

    APA : Nasir, N. U. A., Hussain, T., & Waheed, S. (2021). The Objectification of Women in Pakistani Television Advertisements and its Impact on the Body Image of Women. Global Sociological Review, VI(I), 119-132. https://doi.org/10.31703/gsr.2021(VI-I).16

CHICAGO

    CHICAGO : Nasir, Noor Ul Ain, Tanveer Hussain, and Saima Waheed. 2021. "The Objectification of Women in Pakistani Television Advertisements and its Impact on the Body Image of Women." Global Sociological Review, VI (I): 119-132 doi: 10.31703/gsr.2021(VI-I).16

HARVARD

    HARVARD : NASIR, N. U. A., HUSSAIN, T. & WAHEED, S. 2021. The Objectification of Women in Pakistani Television Advertisements and its Impact on the Body Image of Women. Global Sociological Review, VI, 119-132.

MHRA

    MHRA : Nasir, Noor Ul Ain, Tanveer Hussain, and Saima Waheed. 2021. "The Objectification of Women in Pakistani Television Advertisements and its Impact on the Body Image of Women." Global Sociological Review, VI: 119-132

MLA

    MLA : Nasir, Noor Ul Ain, Tanveer Hussain, and Saima Waheed. "The Objectification of Women in Pakistani Television Advertisements and its Impact on the Body Image of Women." Global Sociological Review, VI.I (2021): 119-132 Print.

OXFORD

    OXFORD : Nasir, Noor Ul Ain, Hussain, Tanveer, and Waheed, Saima (2021), "The Objectification of Women in Pakistani Television Advertisements and its Impact on the Body Image of Women", Global Sociological Review, VI (I), 119-132

TURABIAN

    TURABIAN : Nasir, Noor Ul Ain, Tanveer Hussain, and Saima Waheed. "The Objectification of Women in Pakistani Television Advertisements and its Impact on the Body Image of Women." Global Sociological Review VI, no. I (2021): 119-132. https://doi.org/10.31703/gsr.2021(VI-I).16