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IMPACT OF TELEVISION DRAMA VIEWING ON FEMINIST AWARENESS A STUDY IN LAHORE PAKISTAN

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09 Pages : 99-111

http://dx.doi.org/10.31703/gsr.2024(IX-I).09      10.31703/gsr.2024(IX-I).09      Published : Mar 2024

Impact of Television Drama Viewing on Feminist Awareness: A Study in Lahore, Pakistan

Abstract

    This study assesses how watching TV dramas affects women's awareness of feminism in Lahore, Pakistan. Information is gathered through the online survey method (n=200) from female students of various public and private universities in Lahore. The study analyzes the impact of demographic factors, including age, education level, maternal education, and employment status, on young women's beliefs about traditional gender roles and their inclination toward feminism. The results of the study lend credence to the idea that feminist ideals—represented in television dramas and mothers' employment status—influence children's views on gender roles (H1 & H4). In addition, the findings indicate that education plays a significant role in forming feminist beliefs, particularly among female viewers who watch television dramas regularly (H3). However, the lack of statistical significance in the majority of models makes it impossible to definitively conclude that age has a significant impact on feminist beliefs among television drama viewers (H2).

    Television Dramas, Feminist Awareness, Traditional Gender Roles Beliefs, Working Mothers

    (1) Irem Sultana
    Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (2) Aiman Badar
    PhD Scholar, Department of Media & Communication Studies, The Islamia University, Bahawalpur, Punjab, Pakistan.
    (3) Sadaf Irtaza
    Assistant Professor, Department of Media Studies, University of Balochistan, Quetta, Balochistan, Pakistan
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Cite this article

APA

    APA : Sultana, I., Badar, A., & Irtaza, S. (2024). Impact of Television Drama Viewing on Feminist Awareness: A Study in Lahore, Pakistan. Global Sociological Review, IX(I), 99-111. https://doi.org/10.31703/gsr.2024(IX-I).09

CHICAGO

    CHICAGO : Sultana, Irem, Aiman Badar, and Sadaf Irtaza. 2024. "Impact of Television Drama Viewing on Feminist Awareness: A Study in Lahore, Pakistan." Global Sociological Review, IX (I): 99-111 doi: 10.31703/gsr.2024(IX-I).09

HARVARD

    HARVARD : SULTANA, I., BADAR, A. & IRTAZA, S. 2024. Impact of Television Drama Viewing on Feminist Awareness: A Study in Lahore, Pakistan. Global Sociological Review, IX, 99-111.

MHRA

    MHRA : Sultana, Irem, Aiman Badar, and Sadaf Irtaza. 2024. "Impact of Television Drama Viewing on Feminist Awareness: A Study in Lahore, Pakistan." Global Sociological Review, IX: 99-111

MLA

    MLA : Sultana, Irem, Aiman Badar, and Sadaf Irtaza. "Impact of Television Drama Viewing on Feminist Awareness: A Study in Lahore, Pakistan." Global Sociological Review, IX.I (2024): 99-111 Print.

OXFORD

    OXFORD : Sultana, Irem, Badar, Aiman, and Irtaza, Sadaf (2024), "Impact of Television Drama Viewing on Feminist Awareness: A Study in Lahore, Pakistan", Global Sociological Review, IX (I), 99-111

TURABIAN

    TURABIAN : Sultana, Irem, Aiman Badar, and Sadaf Irtaza. "Impact of Television Drama Viewing on Feminist Awareness: A Study in Lahore, Pakistan." Global Sociological Review IX, no. I (2024): 99-111. https://doi.org/10.31703/gsr.2024(IX-I).09