The role of technology in the early education of children has gained prominence recently, with special reference to YouTube as a key platform for informal learning. Kids YouTube channels, designed specifically for children, offer a wide range of educational content through numerous channels. Lecture videos, tutorials, informational videos, and Vlogs contribute to children's learning experiences. Nonetheless, YouTube also serves as a valuable tool for children, enabling them to learn diverse subjects on a daily basis, including language skills, social norms, behavioral patterns, and religious and psychological understanding. This study kept a questionnaire as a data collection tool & conducted a survey among the working women of Hazara University. The findings revealed that children preferred to watch cartoons via the Kids YouTube channel for 3-6 hours using their mobile phones. They also use kids' YouTube channels for a number of informal learning including social learning, behavioral learning, academic learning, and Language learning.