Relationship between Social Media Usage and Academic Performance of the Students: A Case Study of Female Students of Public Sectors Universities
In the current media-dominated era, social media significantly impacts the lifestyles and perceptions of females, profoundly influencing their thoughts through its content. This study, "Relationship between Social Media Usage on the Academic Performance of Female Students," delves into the frequency and type of media content employed by female university students, examining its impact on academic performance—specifically, the enhancement or decline in GPA and CGPA. Utilizing a survey approach and simple random sampling, the study analyses responses to statements such as "Excessive usage of social media affects the academic performance of university students." Findings reveal that 12.0% strongly agreed, 44.7% agreed, 26.7% were neutral, 14.3% disagreed, and 2.3% strongly disagreed with this statement. Similarly, regarding the statement "Social media sites detract university students from academic goals," 18.7% strongly agreed, 44.7% agreed, 25.7% were neutral, 8.7% disagreed, and 2.3% strongly disagreed.
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Social Media, Female Students, Academic Performance, Media Content, Survey Method, University, GPA, CGPA
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(1) Ashraf Iqbal
Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
(2) Maiha Kamal
Ph.D. Scholar, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
(3) Usman Idrees
M.Phil., Mass Communication, Government College University Faisalabad, Punjab, Pakistan.
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Cite this article
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APA : Iqbal, A., Kamal, M., & Idrees, U. (2023). Relationship between Social Media Usage and Academic Performance of the Students: A Case Study of Female Students of Public Sectors Universities. Global Sociological Review, VIII(II), 396-402. https://doi.org/10.31703/gsr.2023(VIII-II).40
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CHICAGO : Iqbal, Ashraf, Maiha Kamal, and Usman Idrees. 2023. "Relationship between Social Media Usage and Academic Performance of the Students: A Case Study of Female Students of Public Sectors Universities." Global Sociological Review, VIII (II): 396-402 doi: 10.31703/gsr.2023(VIII-II).40
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HARVARD : IQBAL, A., KAMAL, M. & IDREES, U. 2023. Relationship between Social Media Usage and Academic Performance of the Students: A Case Study of Female Students of Public Sectors Universities. Global Sociological Review, VIII, 396-402.
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MHRA : Iqbal, Ashraf, Maiha Kamal, and Usman Idrees. 2023. "Relationship between Social Media Usage and Academic Performance of the Students: A Case Study of Female Students of Public Sectors Universities." Global Sociological Review, VIII: 396-402
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MLA : Iqbal, Ashraf, Maiha Kamal, and Usman Idrees. "Relationship between Social Media Usage and Academic Performance of the Students: A Case Study of Female Students of Public Sectors Universities." Global Sociological Review, VIII.II (2023): 396-402 Print.
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OXFORD : Iqbal, Ashraf, Kamal, Maiha, and Idrees, Usman (2023), "Relationship between Social Media Usage and Academic Performance of the Students: A Case Study of Female Students of Public Sectors Universities", Global Sociological Review, VIII (II), 396-402
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TURABIAN : Iqbal, Ashraf, Maiha Kamal, and Usman Idrees. "Relationship between Social Media Usage and Academic Performance of the Students: A Case Study of Female Students of Public Sectors Universities." Global Sociological Review VIII, no. II (2023): 396-402. https://doi.org/10.31703/gsr.2023(VIII-II).40