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RELATIONSHIP BETWEEN THE USE OF SOCIAL MEDIA AND INTERPERSONAL CHANNELS BY FARMERS

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19 Pages : 198-210

http://dx.doi.org/10.31703/gsr.2023(VIII-I).19      10.31703/gsr.2023(VIII-I).19      Published : Mar 2023

Relationship between the Use of Social Media and Interpersonal Channels by Farmers

Abstract

    The present study is to explore how farmers in Faisalabad utilise social media and interposal channels to receive agricultural knowledge. Furthermore, the study investigated farmers’ individual socio-demographic traits and their subsequent link with the usage of social media and interpersonal communication channels. Data was gathered from 257 farmers of Faisalabad district. Among the social media Facebook is the most used media and among interpersonal channels Cosmopolite’s character of famers was rated highest. Comparatively Interpersonal channels are mostly preferred with 56% whereas social-media occupies second position with 42%. It was also revealed that use of social media has positive relationship with age, education, land size, and annual income but negatively related with the Tehsils of the farmers. On the other hand, use of interpersonally channel was found positively related with education and agricultural status and negative relationship was found with tehsil, age, land size and annual income.

    Farmer, Interpersonal Channels, Agriculture Knowledge, Social Media

    (1) Ashraf Iqbal
    Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (2) Ahsan Salam
    M.Phil. Scholar, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Qaisar Shehzad Farooq
    Ph.D, Center for Media and Communication Studies, University of Gujrat, Gujrat, Punjab, Pakistan.
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Cite this article

APA

    APA : Iqbal, A., Salam, A., & Farooq, Q. S. (2023). Relationship between the Use of Social Media and Interpersonal Channels by Farmers. Global Sociological Review, VIII(I), 198-210. https://doi.org/10.31703/gsr.2023(VIII-I).19

CHICAGO

    CHICAGO : Iqbal, Ashraf, Ahsan Salam, and Qaisar Shehzad Farooq. 2023. "Relationship between the Use of Social Media and Interpersonal Channels by Farmers." Global Sociological Review, VIII (I): 198-210 doi: 10.31703/gsr.2023(VIII-I).19

HARVARD

    HARVARD : IQBAL, A., SALAM, A. & FAROOQ, Q. S. 2023. Relationship between the Use of Social Media and Interpersonal Channels by Farmers. Global Sociological Review, VIII, 198-210.

MHRA

    MHRA : Iqbal, Ashraf, Ahsan Salam, and Qaisar Shehzad Farooq. 2023. "Relationship between the Use of Social Media and Interpersonal Channels by Farmers." Global Sociological Review, VIII: 198-210

MLA

    MLA : Iqbal, Ashraf, Ahsan Salam, and Qaisar Shehzad Farooq. "Relationship between the Use of Social Media and Interpersonal Channels by Farmers." Global Sociological Review, VIII.I (2023): 198-210 Print.

OXFORD

    OXFORD : Iqbal, Ashraf, Salam, Ahsan, and Farooq, Qaisar Shehzad (2023), "Relationship between the Use of Social Media and Interpersonal Channels by Farmers", Global Sociological Review, VIII (I), 198-210

TURABIAN

    TURABIAN : Iqbal, Ashraf, Ahsan Salam, and Qaisar Shehzad Farooq. "Relationship between the Use of Social Media and Interpersonal Channels by Farmers." Global Sociological Review VIII, no. I (2023): 198-210. https://doi.org/10.31703/gsr.2023(VIII-I).19