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THE GLASS CEILING IN HOLLYWOOD MOVIES EXPLORING THE GENDER DISPARITIES IN PORTRAYALS OF PUBLIC RELATIONS ROLES

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10 Pages : 79-92

http://dx.doi.org/10.31703/gsr.2023(VIII-II).10      10.31703/gsr.2023(VIII-II).10      Published : Jun 2023

The Glass Ceiling in Hollywood Movies: Exploring the Gender Disparities in Portrayals of Public Relations Roles

Abstract

    This study examines the gender disparities in the portrayal of women in Hollywood films having the theme of Public Relations. The research aims to analyze the representation of women in PR roles especially the technical positions, their roles and responsibilities in the campaigns, and their depiction as being family-oriented or not. The study design utilizes a descriptive methodology and employs a semantic analysis using the purposive sampling technique. The sample includes the movie "Don't Look Up (2021)," chosen as it is the top IMDb ranking Hollywood film with a focus on the PR campaign. Data is collected on technical roles, primary or secondary positions, and family orientation of the female characters. The findings reveal significant gender disparities, with women often limited to secondary roles and unequal representation compared to men in the PR roles having less family orientation. The study emphasizes the need to challenge gender stereotypes in the film industry.

    Gender, Hollywood film, Public Relations, Semantic analysis, Technical roles

    (1) Ayesha Zahid
    Senior Lecturer, Media Studies Department, Bahria University, Islamabad, Pakistan.
    (2) Ghulam Maaz Jan
    Lecturer, Media Studies Department, Bahria University, Islamabad, Pakistan.
    (3) Muhammad Akram Abdul Rehman
    Senior Lecturer, Media Studies Department, Bahria University, Islamabad, Pakistan.
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Cite this article

APA

    APA : Zahid, A., Jan, G. M., & Rehman, M. A. A. (2023). The Glass Ceiling in Hollywood Movies: Exploring the Gender Disparities in Portrayals of Public Relations Roles. Global Sociological Review, VIII(II), 79-92. https://doi.org/10.31703/gsr.2023(VIII-II).10

CHICAGO

    CHICAGO : Zahid, Ayesha, Ghulam Maaz Jan, and Muhammad Akram Abdul Rehman. 2023. "The Glass Ceiling in Hollywood Movies: Exploring the Gender Disparities in Portrayals of Public Relations Roles." Global Sociological Review, VIII (II): 79-92 doi: 10.31703/gsr.2023(VIII-II).10

HARVARD

    HARVARD : ZAHID, A., JAN, G. M. & REHMAN, M. A. A. 2023. The Glass Ceiling in Hollywood Movies: Exploring the Gender Disparities in Portrayals of Public Relations Roles. Global Sociological Review, VIII, 79-92.

MHRA

    MHRA : Zahid, Ayesha, Ghulam Maaz Jan, and Muhammad Akram Abdul Rehman. 2023. "The Glass Ceiling in Hollywood Movies: Exploring the Gender Disparities in Portrayals of Public Relations Roles." Global Sociological Review, VIII: 79-92

MLA

    MLA : Zahid, Ayesha, Ghulam Maaz Jan, and Muhammad Akram Abdul Rehman. "The Glass Ceiling in Hollywood Movies: Exploring the Gender Disparities in Portrayals of Public Relations Roles." Global Sociological Review, VIII.II (2023): 79-92 Print.

OXFORD

    OXFORD : Zahid, Ayesha, Jan, Ghulam Maaz, and Rehman, Muhammad Akram Abdul (2023), "The Glass Ceiling in Hollywood Movies: Exploring the Gender Disparities in Portrayals of Public Relations Roles", Global Sociological Review, VIII (II), 79-92

TURABIAN

    TURABIAN : Zahid, Ayesha, Ghulam Maaz Jan, and Muhammad Akram Abdul Rehman. "The Glass Ceiling in Hollywood Movies: Exploring the Gender Disparities in Portrayals of Public Relations Roles." Global Sociological Review VIII, no. II (2023): 79-92. https://doi.org/10.31703/gsr.2023(VIII-II).10