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THE ROLE OF PAKISTANS ELECTRONIC MEDIA IN FACTORS AFFECTING THE WOMEN EMPOWERMENT IN PAKISTAN A CASE STUDY OF LAHORE

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20 Pages : 163-180

http://dx.doi.org/10.31703/gsr.2021(VI-I).20      10.31703/gsr.2021(VI-I).20      Published : Mar 2021

The Role of Pakistan's Electronic Media in Factors Affecting the Women Empowerment in Pakistan; A Case Study of Lahore

Abstract

    Empowering women is an important worldwide development problem. It has different forms over time and space but is tightly associated with economic, social, cultural, family or interpersonal fields. As in many other countries, Pakistan has signed various international statements to empower women, yet Pakistani women also suffer from a high level of discrimination and are economically dependent. Academic material on the empowerment of women worldwide and in Pakistan is also available. Media has the power to reach a big audience through mass communications and is regarded as the most important instrument of society in modern times. While the media, on the other hand, have particular tasks to carry out to improve society as the fatal pillar of our democracy. It can play an effective part in communicating knowledge to society by empowering women via the education of society. The researchers have used cultivation theory as a theoretical framework and have conducted a quantitative survey to collect the data.

    Women, Women Empowerment, Pakistani Dramas, Media

    (1) Maria Naeem
    Lecturer, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
    (2) Laiba Ashar
    Masters Student, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
    (3) Muhammad Ali Tajdar
    Masters Student, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Naeem, M., Ashar, L., & Tajdar, M. A. (2021). The Role of Pakistan's Electronic Media in Factors Affecting the Women Empowerment in Pakistan; A Case Study of Lahore. Global Sociological Review, VI(I), 163-180. https://doi.org/10.31703/gsr.2021(VI-I).20

CHICAGO

    CHICAGO : Naeem, Maria, Laiba Ashar, and Muhammad Ali Tajdar. 2021. "The Role of Pakistan's Electronic Media in Factors Affecting the Women Empowerment in Pakistan; A Case Study of Lahore." Global Sociological Review, VI (I): 163-180 doi: 10.31703/gsr.2021(VI-I).20

HARVARD

    HARVARD : NAEEM, M., ASHAR, L. & TAJDAR, M. A. 2021. The Role of Pakistan's Electronic Media in Factors Affecting the Women Empowerment in Pakistan; A Case Study of Lahore. Global Sociological Review, VI, 163-180.

MHRA

    MHRA : Naeem, Maria, Laiba Ashar, and Muhammad Ali Tajdar. 2021. "The Role of Pakistan's Electronic Media in Factors Affecting the Women Empowerment in Pakistan; A Case Study of Lahore." Global Sociological Review, VI: 163-180

MLA

    MLA : Naeem, Maria, Laiba Ashar, and Muhammad Ali Tajdar. "The Role of Pakistan's Electronic Media in Factors Affecting the Women Empowerment in Pakistan; A Case Study of Lahore." Global Sociological Review, VI.I (2021): 163-180 Print.

OXFORD

    OXFORD : Naeem, Maria, Ashar, Laiba, and Tajdar, Muhammad Ali (2021), "The Role of Pakistan's Electronic Media in Factors Affecting the Women Empowerment in Pakistan; A Case Study of Lahore", Global Sociological Review, VI (I), 163-180

TURABIAN

    TURABIAN : Naeem, Maria, Laiba Ashar, and Muhammad Ali Tajdar. "The Role of Pakistan's Electronic Media in Factors Affecting the Women Empowerment in Pakistan; A Case Study of Lahore." Global Sociological Review VI, no. I (2021): 163-180. https://doi.org/10.31703/gsr.2021(VI-I).20