THE PORTRAYAL OF WOMEN IN TV ADVERTISEMENTS AND ITS IMPACT ON THEIR MENTAL HEALTH

http://dx.doi.org/10.31703/gsr.2023(VIII-I).06      10.31703/gsr.2023(VIII-I).06      Published : Mar 2023
Authored by : Noor Ul Ain Nasir , Abdul Basit , Muhammad Sumair Ahmad

06 Pages : 64-84

References

  • Andrist, L. C. (2003). Media images, body dissatisfaction, and disordered eating in adolescent women. MCN: The American Journal of Maternal/Child Nursing, 28(2), 119-123. https://doi.org/10.1097/00005721-200303000-00014
  • Barcaccia, B., Balestrini, V., Saliani, A. M., Baiocco, R., Mancini, F., & Schneider, B. H. (2018). Dysfunctional eating behaviours, anxiety, and depression in Italian boys and girls: the role of mass media. Brazilian Journal of Psychiatry, 40(1), 72-77. https://doi.org/10.1590/1516-4446-2016-2200
  • Cahill, S., & Mussap, A. J. (2007). Emotional reactions following exposure to idealized bodies predict unhealthy body change attitudes and behaviours in women and men. Journal of psychosomatic research, 62(6), 631-639. https://doi.org/10.1016/j.jpsychores.2006.11.001
  • Coughlin, J. W., & Kalodner, C. (2006). Media literacy as a prevention intervention for college women at low or high risk for eating disorders. Body Image, 3(1), 35-43.
  • Duggan, S. J., & McCreary, D. R. (2004). Body image, eating disorders, and the drive for muscularity in gay and heterosexual men: The influence of media images. Journal of homosexuality, 47(3-4), 45-58. https://doi.org/10.1300/J082v47n03_03
  • Field, A. E., Cheung, L., Wolf, A. M., Herzog, D. B., Gortmaker, S. L., & Colditz, G. A. (1999). Exposure to the mass media and weight concerns among girls. Pediatrics, 103(3), e36- e36. https://doi.org/10.1542/peds.103.3.e36
  • Fredrickson, B. L., & Roberts, T. A. (1997). Objectification theory: Toward understanding women's lived experiences and mental health risks. Psychology of women quarterly, 21(2), 173- 206. https://doi.org/10.1111/j.1471-6402.1997.tb00108.x
  • Gordon, M. K. (2008). Media contributions to African American girls' focus on beauty and appearance: Exploring the consequences of sexual objectification. Psychology of Women Quarterly, 32(3), 245-256. https://doi.org/10.1111/j.1471-6402.2008.00433.x
  • Grabe, S., Ward, L. M., & Hyde, J. S. (2008). The role of the media in body image concerns among women: a meta-analysis of experimental and correlational studies. Psychological bulletin, 134(3), 460. https://doi.org/10.1037/0033-2909.134.3.460
  • Halliwell, E., & Dittmar, H. (2004). Does size matter? The impact of model's body size on women's body-focused anxiety and advertising effectiveness. Journal of Social and Clinical Psychology, 23(1), 104-122. https://doi.org/10.1521/jscp.23.1.104.26989
  • Homan, K., McHugh, E., Wells, D., Watson, C., & King, C. (2012). The effect of viewing ultra-fit images on college women's body dissatisfaction. Body Image, 9(1), 50-56. https://doi.org/10.1016/j.bodyim.2011.07.006
  • James, M. S. (2010). Female sports celebrities targeting female teenagers: A content analysis of magazine advertising. Journal of Business & Economics Research (JBER), 8(1). https://doi.org/10.19030/jber.v8i1.653
  • Johnson, P. J., McCreary, D. R., & Mills, J. S. (2007). Effects of exposure to objectified male and female media images on men's psychological well-being. Psychology of Men & Masculinity, 8(2), 95–102. https://doi.org/10.1037/1524-9220.8.2.95
  • Kim, J. H., & Lennon, S. J. (2007). Mass media and self-esteem, body image, and eating disorder tendencies. Clothing and Textiles Research Journal, 25(1), 3-23. 3 https://doi.org/10.1177/0887302X0629687
  • Lin, C. L., & Yeh, J. T. (2009). Comparing society’s awareness of women: Media-portrayed idealized images and physical attractiveness. Journal of Business Ethics, 90(1), 61. https://doi.org/10.1007/s10551-009-0026-z
  • Melki, J. P., Hitti, E. A., Oghia, M. J., & Mufarrij, A. A. (2015). Media exposure, mediated social comparison to idealized images of muscularity, and anabolic steroid use. Health Communication, 30(5), 473-484. https://doi.org/10.1080/10410236.2013.867007
  • Perloff, R. M. (2014). Social media effects on young women’s body image concerns: Theoretical perspectives and an agenda for research. Sex Roles, 71(11-12), 363-377. https://doi.org/10.1007/s11199-014-0384-6
  • Posavac, H. D., Posavac, S. S., & Weigel, R. G. (2001). Reducing the impact of media images on women at risk for body image disturbance: Three targeted interventions. Journal of social and clinical psychology, 20(3), 324-34. https://doi.org/10.1521/jscp.20.3.324.22308
  • Rabak-Wagener, J., Eickhoff-Shemek, J., & Kelly- Vance, L. (1998). The effect of media analysis on attitudes and behaviors regarding body image among college students. Journal of American College Health, 47(1), 29-35. https://doi.org/10.1080/07448489809595616
  • Richins, M. L. (1991). Social comparison and the idealized images of advertising. Journal of consumer research, 18(1), 71-83. https://www.jstor.org/stable/2489486
  • Sheldon, P. (2010). Pressure to be perfect: Influences on college students' body esteem. Southern Communication Journal, 75(3), 277-298. https://doi.org/10.1080/10417940903026543
  • Sherlock, M., & Wagstaff, D. L. (2019). Exploring the relationship between frequency of Instagram use, exposure to idealized images, and psychological well-being in women. Psychology of Popular Media Culture, 8(4), 482. https://doi.org/10.1037/ppm0000182
  • Tiggemann, M., & McGill, B. (2004). The role of social comparison in the effect of magazine advertisements on women's mood and body dissatisfaction. Journal of Social and Clinical Psychology, 23(1), 23-44. https://doi.org/10.1521/jscp.23.1.23.26991
  • Whipple, T. W., & Courtney, A. E. (1985). Female role portrayals in advertising and communication effectiveness: A review. Journal of advertising, 14(3), 4-17. https://doi.org/10.1080/00913367.1985.1067 2951
  • Yu, U. J., Damhorst, M. L., & Russell, D. W. (2011). The impact of body image on consumers’ perceptions of idealized advertising images and brand attitudes. Family and Consumer Sciences Research Journal, 40(1), 58-73. https://doi.org/10.1111/j.1552- 3934.2011.02088.x

References

  • Andrist, L. C. (2003). Media images, body dissatisfaction, and disordered eating in adolescent women. MCN: The American Journal of Maternal/Child Nursing, 28(2), 119-123. https://doi.org/10.1097/00005721-200303000-00014
  • Barcaccia, B., Balestrini, V., Saliani, A. M., Baiocco, R., Mancini, F., & Schneider, B. H. (2018). Dysfunctional eating behaviours, anxiety, and depression in Italian boys and girls: the role of mass media. Brazilian Journal of Psychiatry, 40(1), 72-77. https://doi.org/10.1590/1516-4446-2016-2200
  • Cahill, S., & Mussap, A. J. (2007). Emotional reactions following exposure to idealized bodies predict unhealthy body change attitudes and behaviours in women and men. Journal of psychosomatic research, 62(6), 631-639. https://doi.org/10.1016/j.jpsychores.2006.11.001
  • Coughlin, J. W., & Kalodner, C. (2006). Media literacy as a prevention intervention for college women at low or high risk for eating disorders. Body Image, 3(1), 35-43.
  • Duggan, S. J., & McCreary, D. R. (2004). Body image, eating disorders, and the drive for muscularity in gay and heterosexual men: The influence of media images. Journal of homosexuality, 47(3-4), 45-58. https://doi.org/10.1300/J082v47n03_03
  • Field, A. E., Cheung, L., Wolf, A. M., Herzog, D. B., Gortmaker, S. L., & Colditz, G. A. (1999). Exposure to the mass media and weight concerns among girls. Pediatrics, 103(3), e36- e36. https://doi.org/10.1542/peds.103.3.e36
  • Fredrickson, B. L., & Roberts, T. A. (1997). Objectification theory: Toward understanding women's lived experiences and mental health risks. Psychology of women quarterly, 21(2), 173- 206. https://doi.org/10.1111/j.1471-6402.1997.tb00108.x
  • Gordon, M. K. (2008). Media contributions to African American girls' focus on beauty and appearance: Exploring the consequences of sexual objectification. Psychology of Women Quarterly, 32(3), 245-256. https://doi.org/10.1111/j.1471-6402.2008.00433.x
  • Grabe, S., Ward, L. M., & Hyde, J. S. (2008). The role of the media in body image concerns among women: a meta-analysis of experimental and correlational studies. Psychological bulletin, 134(3), 460. https://doi.org/10.1037/0033-2909.134.3.460
  • Halliwell, E., & Dittmar, H. (2004). Does size matter? The impact of model's body size on women's body-focused anxiety and advertising effectiveness. Journal of Social and Clinical Psychology, 23(1), 104-122. https://doi.org/10.1521/jscp.23.1.104.26989
  • Homan, K., McHugh, E., Wells, D., Watson, C., & King, C. (2012). The effect of viewing ultra-fit images on college women's body dissatisfaction. Body Image, 9(1), 50-56. https://doi.org/10.1016/j.bodyim.2011.07.006
  • James, M. S. (2010). Female sports celebrities targeting female teenagers: A content analysis of magazine advertising. Journal of Business & Economics Research (JBER), 8(1). https://doi.org/10.19030/jber.v8i1.653
  • Johnson, P. J., McCreary, D. R., & Mills, J. S. (2007). Effects of exposure to objectified male and female media images on men's psychological well-being. Psychology of Men & Masculinity, 8(2), 95–102. https://doi.org/10.1037/1524-9220.8.2.95
  • Kim, J. H., & Lennon, S. J. (2007). Mass media and self-esteem, body image, and eating disorder tendencies. Clothing and Textiles Research Journal, 25(1), 3-23. 3 https://doi.org/10.1177/0887302X0629687
  • Lin, C. L., & Yeh, J. T. (2009). Comparing society’s awareness of women: Media-portrayed idealized images and physical attractiveness. Journal of Business Ethics, 90(1), 61. https://doi.org/10.1007/s10551-009-0026-z
  • Melki, J. P., Hitti, E. A., Oghia, M. J., & Mufarrij, A. A. (2015). Media exposure, mediated social comparison to idealized images of muscularity, and anabolic steroid use. Health Communication, 30(5), 473-484. https://doi.org/10.1080/10410236.2013.867007
  • Perloff, R. M. (2014). Social media effects on young women’s body image concerns: Theoretical perspectives and an agenda for research. Sex Roles, 71(11-12), 363-377. https://doi.org/10.1007/s11199-014-0384-6
  • Posavac, H. D., Posavac, S. S., & Weigel, R. G. (2001). Reducing the impact of media images on women at risk for body image disturbance: Three targeted interventions. Journal of social and clinical psychology, 20(3), 324-34. https://doi.org/10.1521/jscp.20.3.324.22308
  • Rabak-Wagener, J., Eickhoff-Shemek, J., & Kelly- Vance, L. (1998). The effect of media analysis on attitudes and behaviors regarding body image among college students. Journal of American College Health, 47(1), 29-35. https://doi.org/10.1080/07448489809595616
  • Richins, M. L. (1991). Social comparison and the idealized images of advertising. Journal of consumer research, 18(1), 71-83. https://www.jstor.org/stable/2489486
  • Sheldon, P. (2010). Pressure to be perfect: Influences on college students' body esteem. Southern Communication Journal, 75(3), 277-298. https://doi.org/10.1080/10417940903026543
  • Sherlock, M., & Wagstaff, D. L. (2019). Exploring the relationship between frequency of Instagram use, exposure to idealized images, and psychological well-being in women. Psychology of Popular Media Culture, 8(4), 482. https://doi.org/10.1037/ppm0000182
  • Tiggemann, M., & McGill, B. (2004). The role of social comparison in the effect of magazine advertisements on women's mood and body dissatisfaction. Journal of Social and Clinical Psychology, 23(1), 23-44. https://doi.org/10.1521/jscp.23.1.23.26991
  • Whipple, T. W., & Courtney, A. E. (1985). Female role portrayals in advertising and communication effectiveness: A review. Journal of advertising, 14(3), 4-17. https://doi.org/10.1080/00913367.1985.1067 2951
  • Yu, U. J., Damhorst, M. L., & Russell, D. W. (2011). The impact of body image on consumers’ perceptions of idealized advertising images and brand attitudes. Family and Consumer Sciences Research Journal, 40(1), 58-73. https://doi.org/10.1111/j.1552- 3934.2011.02088.x

Cite this article

APA

    APA : Nasir, N. U. A., Basit, A., & Ahmad, M. S. (2023). The Portrayal of Women in TV Advertisements and its Impact on their Mental Health. Global Sociological Review, VIII(I), 64-84. https://doi.org/10.31703/gsr.2023(VIII-I).06

CHICAGO

    CHICAGO : Nasir, Noor Ul Ain, Abdul Basit, and Muhammad Sumair Ahmad. 2023. "The Portrayal of Women in TV Advertisements and its Impact on their Mental Health." Global Sociological Review, VIII (I): 64-84 doi: 10.31703/gsr.2023(VIII-I).06

HARVARD

    HARVARD : NASIR, N. U. A., BASIT, A. & AHMAD, M. S. 2023. The Portrayal of Women in TV Advertisements and its Impact on their Mental Health. Global Sociological Review, VIII, 64-84.

MHRA

    MHRA : Nasir, Noor Ul Ain, Abdul Basit, and Muhammad Sumair Ahmad. 2023. "The Portrayal of Women in TV Advertisements and its Impact on their Mental Health." Global Sociological Review, VIII: 64-84

MLA

    MLA : Nasir, Noor Ul Ain, Abdul Basit, and Muhammad Sumair Ahmad. "The Portrayal of Women in TV Advertisements and its Impact on their Mental Health." Global Sociological Review, VIII.I (2023): 64-84 Print.

OXFORD

    OXFORD : Nasir, Noor Ul Ain, Basit, Abdul, and Ahmad, Muhammad Sumair (2023), "The Portrayal of Women in TV Advertisements and its Impact on their Mental Health", Global Sociological Review, VIII (I), 64-84

TURABIAN

    TURABIAN : Nasir, Noor Ul Ain, Abdul Basit, and Muhammad Sumair Ahmad. "The Portrayal of Women in TV Advertisements and its Impact on their Mental Health." Global Sociological Review VIII, no. I (2023): 64-84. https://doi.org/10.31703/gsr.2023(VIII-I).06