Digital media has provided women an opportunity to give their point of view and establish their online presence, especially in countries like Pakistan. The purpose this research is to understand the perception of women regarding social media as a source of self-expression and empowerment. Along with this, the familial influence and online privacy and security concerns are also considered. Quantitative approach has been used and data from 384 women belonging to different age groups, educational and professional backgrounds and localities has collected. For the analysis of data, descriptive statistics and one-sample t-test has been used. Results have shown that women consider social media as a tool to give their point of view and show their creativity and talent. But familial influence, online harassment and privacy concerns limit their online participation. This research emphasizes that secure digital space less familial influence is important for the actual digital empowerment of women.