The present study explores the ways in which Pakistani universities facilitate the creation of highly persuasive advertisements with the aid of numerous rhetorical movements and multi-modal strategies. For this purpose, 40 admission advertisements were retrieved from top-ranked universities within Pakistan, as per the HEC ranking. By employing a qualitative methodology, for the identification of rhetorical moves, the model of Move Structure, as suggested by Bhatia, has been employed. Inter-rater reliabilities were met through the calculation of Cohen’s Kappa (κ = 0.84), which ensured the accuracy of the identification of the moves. The analysis indicated the rhetorical moves occurred across all of the selected advertisements and can be categorized as obligatory, optional, and innovative visual elements and persuasive language were used to attract the attention of prospective students and promote institutional credibility. The findings reveal how admission advertisements perform dual functions such as informing applicants and presenting a marketable institutional image.