Media Exposure and the Social Construction of Climate Change Risk: A Quantitative Study of Public Perceptions in Sargodha
This research paper seeks to explore the role of media exposure in shaping climate change risk perception, pro-environmental concern and orientation of behavioral action by people. Climate change is mediated through information rather than direct experience by the masses and media becoming a prime contributor in the construction of risks surrounding climate. Through cross-sectional survey, a sample of 250 respondents was selected by the convenience sampling. The data were collected through a structured questionnaire with the use of the validated scale. Results indicate that there are strong, positive, and significant correlations between media exposure and risk perception of climate change, pro-environmental concern, and action orientation of behavioral response in favor of the social construction and amplification of risk views. The research suggests strategic, precise, and locally pertinent climate communication, intensified media literacy, and media and politico partnership to urge informed people to participate in climate change.
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Media exposure, Climate change risk perception, Social construction of risk, Risk judgment, Pro-environmental Behavior
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(1) Sara Munaf
M.Phil. Scholar, Department of Sociology and Criminology, University of Sargodha, Sargodha, Punjab, Pakistan.
(2) Shahzad Khaver Mushtaq
Assistant Professor, Department of Sociology and Criminology, University of Sargodha, Sargodha, Punjab, Pakistan.
(3) Raheel Arshad
M.Phil. Scholar, Department of Sociology and Criminology, University of Sargodha, Sargodha, Punjab, Pakistan.
Cite this article
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APA : Munaf, S., Mushtaq, S. K., & Arshad, R. (2025). Media Exposure and the Social Construction of Climate Change Risk: A Quantitative Study of Public Perceptions in Sargodha. Global Sociological Review, X(III), 160-172. https://doi.org/10.31703/gsr.2025(X-III).16
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CHICAGO : Munaf, Sara, Shahzad Khaver Mushtaq, and Raheel Arshad. 2025. "Media Exposure and the Social Construction of Climate Change Risk: A Quantitative Study of Public Perceptions in Sargodha." Global Sociological Review, X (III): 160-172 doi: 10.31703/gsr.2025(X-III).16
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HARVARD : MUNAF, S., MUSHTAQ, S. K. & ARSHAD, R. 2025. Media Exposure and the Social Construction of Climate Change Risk: A Quantitative Study of Public Perceptions in Sargodha. Global Sociological Review, X, 160-172.
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MHRA : Munaf, Sara, Shahzad Khaver Mushtaq, and Raheel Arshad. 2025. "Media Exposure and the Social Construction of Climate Change Risk: A Quantitative Study of Public Perceptions in Sargodha." Global Sociological Review, X: 160-172
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MLA : Munaf, Sara, Shahzad Khaver Mushtaq, and Raheel Arshad. "Media Exposure and the Social Construction of Climate Change Risk: A Quantitative Study of Public Perceptions in Sargodha." Global Sociological Review, X.III (2025): 160-172 Print.
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OXFORD : Munaf, Sara, Mushtaq, Shahzad Khaver, and Arshad, Raheel (2025), "Media Exposure and the Social Construction of Climate Change Risk: A Quantitative Study of Public Perceptions in Sargodha", Global Sociological Review, X (III), 160-172
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TURABIAN : Munaf, Sara, Shahzad Khaver Mushtaq, and Raheel Arshad. "Media Exposure and the Social Construction of Climate Change Risk: A Quantitative Study of Public Perceptions in Sargodha." Global Sociological Review X, no. III (2025): 160-172. https://doi.org/10.31703/gsr.2025(X-III).16
