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SOCIAL MEDIA IMPACT ON HUMAN BEHAVIOUR

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03 Pages : 15-29

http://dx.doi.org/10.31703/gsr.2023(VIII-II).03      10.31703/gsr.2023(VIII-II).03      Published : Jun 2023

Social Media Impact on Human Behaviour

Abstract

    This research study aims to investigate and identify the impact of social media platforms used by the youth in Pakistan. Results show that nearly 8 out of 10 respondents daily visit these platforms and 60% spend 1-3 hours daily on SM. 62% of respondents accepted that social media replaced face-to-face communication, leading to a lack of social interaction and a fear of missing out. Cyberbullying resulted in anxiety, fear, depression, low self-esteem, and behavioural issues. To address these impacts, stakeholders should focus on quality communication and interaction, organize and support social events, and inform parents that their cellphone use and personal conduct have changed into a context with bad contact with their children.

    Social Media, Human Behaviour, Youth Behaviour, Pakistan, Risks, Impact

    (1) Hinna Rustam
    MS International Relations, International Islamic University, Islamabad, Pakistan.
    (2) Muhammad Naseem Anwar
    Lecturer, Department of Computer Arts, Hamdard University, Islamabad Campus, Pakistan.
    (3) Qaiser Iqbal
    Lecturer, Department of History and Politics, The University of Haripur, KP, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Rustam, Hinna, Muhammad Naseem Anwar, and Qaiser Iqbal. 2023. "Social Media Impact on Human Behaviour." Global Sociological Review, VIII (II): 15-29 doi: 10.31703/gsr.2023(VIII-II).03

HARVARD

    HARVARD : RUSTAM, H., ANWAR, M. N. & IQBAL, Q. 2023. Social Media Impact on Human Behaviour. Global Sociological Review, VIII, 15-29.

MHRA

    MHRA : Rustam, Hinna, Muhammad Naseem Anwar, and Qaiser Iqbal. 2023. "Social Media Impact on Human Behaviour." Global Sociological Review, VIII: 15-29

MLA

    MLA : Rustam, Hinna, Muhammad Naseem Anwar, and Qaiser Iqbal. "Social Media Impact on Human Behaviour." Global Sociological Review, VIII.II (2023): 15-29 Print.

OXFORD

    OXFORD : Rustam, Hinna, Anwar, Muhammad Naseem, and Iqbal, Qaiser (2023), "Social Media Impact on Human Behaviour", Global Sociological Review, VIII (II), 15-29

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