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Volume-X

, Issue-III

(SUMMER 2025)

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01 - Data Privacy and Digital Trust: Empirical Insights on Consumer Loyalty in Pakist...

http://dx.doi.org/10.31703/gsr.2025(X-III).01
10.31703/gsr.2025(X-III).01      Published : Sep 2025

Abstract

    Data privacy concerns among consumers have become one of the factors influencing brand loyalty as Pakistan's SMEs explore digital marketing progressively. Using established CFIP and IUIPC models, this study analyzes the connection between privacy concerns and customer loyalty. 200 online consumers were given an established survey, and SPSS was used to analyze the results. Results reveal a moderate... Details

    Data Privacy, Consumer Loyalty, Digital Marketing, CFIP, IUIPC, Pakistan SMEs, Privacy Calculus, Transparency, Trust

    (1) Zargham Ullah Khan
    Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Punjab, Pakistan.
    (2) Arslan Shahid
    Ph.D. Scholar, Hailey College of Banking & Finance, University of the Punjab, Punjab, Pakistan.
    (3) Rashid Mahmood Munir
    Ph.D. Scholar, Hailey College of Banking & Finance, University of the Punjab, Punjab, Pakistan.
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02 - Investigating the Career Guidance Needs of Secondary School Students in Pakhtunk...

http://dx.doi.org/10.31703/gsr.2025(X-III).02
10.31703/gsr.2025(X-III).02      Published : Sep 2025

Abstract

    The study investigated students' career guidance needs at secondary schools. The study's objectives were to find out the career guidance needs of students in secondary schools and recommend career strategies for career guidance. The design for the research was quantitative.  30439 students were in the population. Using a simple random procedure, 380 respondents were selected. A data gathering... Details

    Career, Guidance, Needs, Secondary, School, Students

    (1) Alam Zeb
    Assistant Professor, Center for Education and Staff Training, University of Swat, Charbagh, KP, Pakistan.
    (2) Arshad Ali
    Professor, Institute of Education & Research, University of Peshawar, KP, Pakistan.
    (3) Mian Said Hussain
    M.Phil Scholar, Center for Education and Staff Training, University of Swat, Charbagh, KP, Pakistan.
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03 - Workplace Misuse and Mental Exhaustion: How Counterproductive Behaviors and Ostr...

http://dx.doi.org/10.31703/gsr.2025(X-III).03
10.31703/gsr.2025(X-III).03      Published : Sep 2025

Abstract

    The current study aims at examining the influence of illegitimate tasks on burnout among graduate students working in the banking industry in Pakistan with a special interest on the role of counterproductive work behavior (CWB), toxic workplace environment, and workplace ostracism. The key question is how these organizational actors affect job preparedness and professional opportunity, are the key... Details

    Illegitimate Tasks; Toxic Workplace; Counterproductive Work Behaviour; Workplace Ostracism; Burnout

    (1) Emaan Yousaf
    Undergraduate, Department of Business Administration, University of Education, Lahore, Punjab, Pakistan.
    (2) Aamar Ilyas
    Assistant Professor, University of Central Punjab, Gujranwala Campus, Punjab, Pakistan.
    (3) Hafiz Ahmad Ashraf
    Assistant Professor, University of Central Punjab, Gujranwala Campus, Punjab, Pakistan.
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04 - English Print Media Reporting on Domestic Violence Against Women in Pakistan: A ...

http://dx.doi.org/10.31703/gsr.2025(X-III).04
10.31703/gsr.2025(X-III).04      Published : Sep 2025

Abstract

    Critical Discourse Analysis serves as the research method to examine how Pakistani English print media presents domestic violence against women while evaluating its outcomes regarding public discourse and legal reforms, together with societal norms. A study of domestic violence in Pakistani newspapers evaluates The Express Tribune, The News International, and Dawn through four research themes, inc... Details

    CDA, Print Media, Domestic Violence, Gender, Stereotypes

    (1) Sheeza Akbar
    MS Scholar, Government College Women University, Sialkot, Punjab, Pakistan.
    (2) Aisha Farid
    Assistant Professor, Department of English, GC Women University, Sialkot, Punjab, Pakistan.
    (3) Alisha Akbar Khan
    Graduate, Government College Women University, Sialkot, Punjab, Pakistan.
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05 - Defamiliarizing Traditions: A Formalist Study of A Rose for Emily by William Fau...

http://dx.doi.org/10.31703/gsr.2025(X-III).05
10.31703/gsr.2025(X-III).05      Published : Sep 2025

Abstract

    This study examines William Faulkner's A Rose for Emily through the lens of defamiliarization, a key concept in Formalist literary theory. By employing close reading and I.A. Richards' analytical model, the analysis explores how the text transforms familiar themes of love, death, traditions, and societal norms into strange and thought-provoking concepts. The fragmented narrative structure, vivid i... Details

    Formalism, Defamiliarization, Society

    (1) Samiya Raheem
    MPhil Scholar, English Literature and Linguistics, COMSATS University, Islamabad, Pakistan.
    (2) Sayyed Abdullah
    MPhil Scholar, English Literature and Linguistics, COMSATS University, Islamabad, Pakistan.
    (3) Savera Naheed
    MPhil Scholar, English Literature and Linguistics, COMSATS University, Islamabad, Pakistan.
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06 - Reviewing Methods and Means of Suicide Attempt: Lethality verses non-lethality ...

http://dx.doi.org/10.31703/gsr.2025(X-III).06
10.31703/gsr.2025(X-III).06      Published : Sep 2025

Abstract

    In suicide related studies methods and means of suicide attempt are one of the key debates (Lester, 2008). There are social, cultural, and psychological explanations to why an individual chooses a particular method for attempting a suicide? This review-based article provides an insight to answering that what the common and rare methods of suicide attempt? Why an individual opts for a particular me... Details

    Suicide Attempt, Methods, Fatal, Non-Fatal, Choice

    (1) Nasar Khan
    Lecturer, Department of Sociology, University of Buner, KP, Pakistan.
    (2) Mansoor Ullah
    Lecturer, Department of Management Studies, University of Chitral, KP, Pakistan.
    (3) Usra
    Lecturer, Department of Psychology, University of Buner, KP, Pakistan.
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