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THE REPRESENTATION OF GENDER AND ETHNICITY IN MAINSTREAM MEDIA PROGRESS OR PERPETUATION OF STEREOTYPES

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04 Pages : 31-46

http://dx.doi.org/10.31703/gsr.2025(X-I).04      10.31703/gsr.2025(X-I).04      Published : Mar 2025

The Representation of Gender and Ethnicity in Mainstream Media: Progress or Perpetuation of Stereotypes

Abstract

    The research explores current media stereotypes regarding gender and ethnicity to determine how far these representations advance original stereotypes. The analysis based on social identity theory and media effects theory investigates content found in television shows as well as film studios, advertisements, and digital media for the purpose of examining stereotyping and character development. Research reveals that women together with ethnic minorities gain more appearances in leading parts of media content yet predominantly depict well-worn gender and racial stereotypes. Women in media experience empowerment alongside their association with attractive looks and feelings of sentimentality but ethnic minorities mostly face dramatic stories of hardship. Market-oriented considerations primarily support the use of artful but insincere depictions in media. Through content analysis, interview studies, and reception studies the researchers argue that stakeholders need better methods to overcome industry-established stereotypes. The article urges realistic media to portray diverse groups.

    Ecofeminism, Exploitation, Transcultural Fiction, Patriarchy, Alienation, Technology

    (1) Sher Baz Khan
    Research Fellow, Erich Brost Institute for International Journalism, Technical University Dortmund, Germany.
    (2) Robina Saeed
    Associate Professor, School of Media and Communication Studies, Minhaj University Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Khan, S. B., & Saeed, R. (2025). The Representation of Gender and Ethnicity in Mainstream Media: Progress or Perpetuation of Stereotypes. Global Sociological Review, X(I), 31-46. https://doi.org/10.31703/gsr.2025(X-I).04

CHICAGO

    CHICAGO : Khan, Sher Baz, and Robina Saeed. 2025. "The Representation of Gender and Ethnicity in Mainstream Media: Progress or Perpetuation of Stereotypes." Global Sociological Review, X (I): 31-46 doi: 10.31703/gsr.2025(X-I).04

HARVARD

    HARVARD : KHAN, S. B. & SAEED, R. 2025. The Representation of Gender and Ethnicity in Mainstream Media: Progress or Perpetuation of Stereotypes. Global Sociological Review, X, 31-46.

MHRA

    MHRA : Khan, Sher Baz, and Robina Saeed. 2025. "The Representation of Gender and Ethnicity in Mainstream Media: Progress or Perpetuation of Stereotypes." Global Sociological Review, X: 31-46

MLA

    MLA : Khan, Sher Baz, and Robina Saeed. "The Representation of Gender and Ethnicity in Mainstream Media: Progress or Perpetuation of Stereotypes." Global Sociological Review, X.I (2025): 31-46 Print.

OXFORD

    OXFORD : Khan, Sher Baz and Saeed, Robina (2025), "The Representation of Gender and Ethnicity in Mainstream Media: Progress or Perpetuation of Stereotypes", Global Sociological Review, X (I), 31-46

TURABIAN

    TURABIAN : Khan, Sher Baz, and Robina Saeed. "The Representation of Gender and Ethnicity in Mainstream Media: Progress or Perpetuation of Stereotypes." Global Sociological Review X, no. I (2025): 31-46. https://doi.org/10.31703/gsr.2025(X-I).04