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UNRAVELLING THE WEB OF FAKE NEWS UNDERSTANDING FACTORS INFLUENCING FAKE NEWS SHARING

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20 Pages : 211-220

http://dx.doi.org/10.31703/gsr.2023(VIII-I).20      10.31703/gsr.2023(VIII-I).20      Published : Mar 2023

Unravelling the Web of Fake News: Understanding Factors Influencing Fake News Sharing

Abstract

    Fake news swiftly spreads throughout social media platforms, influencing public opinion, decision-making, and even societal cohesion. Understanding the elements which drive the dissemination of fake news has become an important and pressing issue in the contemporary digital environment. Through a detailed examination of data obtained from 328 young individuals, the research identifies para-social interaction, information seeking, information sharing, and status-seeking as the main driving factors for the transmission of fake news in the digital era. Conversely, the factors of passing time and fear of missing out were found to have a negligible relationship with fake news sharing, indicating a lesser impact on the spread of fake news. Additionally, the model fit as evaluated by R-square, suggested that approximately 55% of the variance in fake news sharing was explained by the independent variables included in the study. The findings of the study will help devise effective strategies to counteract the phenomenon of fake news sharing and promote media literacy.

    Fake News Sharing, Parasocial Interaction, Information Sharing, Information Seeking, Status- Seeking, Pass time, Fear of Missing Out (FoMO)

    (1) Maryam Nadeem
    Undergraduate Scholar (BS Mass Communication), Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (2) Muhammad Usman Aslam
    Undergraduate Scholar (BS Mass Communication), Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Sobia Shahzad
    Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
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Cite this article

APA

    APA : Nadeem, M., Aslam, M. U., & Shahzad, S. (2023). Unravelling the Web of Fake News: Understanding Factors Influencing Fake News Sharing. Global Sociological Review, VIII(I), 211-220. https://doi.org/10.31703/gsr.2023(VIII-I).20

CHICAGO

    CHICAGO : Nadeem, Maryam, Muhammad Usman Aslam, and Sobia Shahzad. 2023. "Unravelling the Web of Fake News: Understanding Factors Influencing Fake News Sharing." Global Sociological Review, VIII (I): 211-220 doi: 10.31703/gsr.2023(VIII-I).20

HARVARD

    HARVARD : NADEEM, M., ASLAM, M. U. & SHAHZAD, S. 2023. Unravelling the Web of Fake News: Understanding Factors Influencing Fake News Sharing. Global Sociological Review, VIII, 211-220.

MHRA

    MHRA : Nadeem, Maryam, Muhammad Usman Aslam, and Sobia Shahzad. 2023. "Unravelling the Web of Fake News: Understanding Factors Influencing Fake News Sharing." Global Sociological Review, VIII: 211-220

MLA

    MLA : Nadeem, Maryam, Muhammad Usman Aslam, and Sobia Shahzad. "Unravelling the Web of Fake News: Understanding Factors Influencing Fake News Sharing." Global Sociological Review, VIII.I (2023): 211-220 Print.

OXFORD

    OXFORD : Nadeem, Maryam, Aslam, Muhammad Usman, and Shahzad, Sobia (2023), "Unravelling the Web of Fake News: Understanding Factors Influencing Fake News Sharing", Global Sociological Review, VIII (I), 211-220

TURABIAN

    TURABIAN : Nadeem, Maryam, Muhammad Usman Aslam, and Sobia Shahzad. "Unravelling the Web of Fake News: Understanding Factors Influencing Fake News Sharing." Global Sociological Review VIII, no. I (2023): 211-220. https://doi.org/10.31703/gsr.2023(VIII-I).20