MENWOMEN INTERACTION IN TV ADVERTISEMENTS A CRITICAL DISCOURSE ANALYTICAL EXPLORATION OF ISSUES AND IMPLICATIONS

http://dx.doi.org/10.31703/gsr.2023(VIII-II).39      10.31703/gsr.2023(VIII-II).39      Published : Jun 2023
Authored by : Fajer Tanveer , Zunaira Mateen , Muhammad Sabboor Hussain

39 Pages : 384-395

References

  • Akestam, N., Rosengren, S., Dahlén, M., Liljedal, K. T., & Berg, H. (2021). Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing, 55(13), 63-93. https://doi.org/10.1108/ejm-02-2019-0125
  • Ali, S., & Shahwar, D. (2011). Men, Women and TV Ads: The representation of men and women in the advertisements of Pakistani electronic media. Journal of media and communication studies, 3(4), 151–159.
  • Berberick, S. N. (2010). The objectification of women in mass media: Female self-image in misogynist culture. The New York Sociologist, 5(2), 1-15.
  • Blommaert, J. (2005) Discourse, Cambridge University Press. https://doi.org/10.1017/CBO9780511610295
  • Courtney, A. E., & Whipple, T. W. (1974). Women in TV commercials. Journal of Communication, 24(2), 110–118. https://doi.org/10.1111/j.1460-2466.1974.tb00375.x
  • Culley, J. D., & Bennett, R. (1976). Selling Women, Selling Blacks. Journal of Communication, 26(4), 160–174. https://doi.org/10.1111/j.1460-2466.1976.tb01954.x
  • Dominick, J. R., & Rauch, G. E. (1972). The image of women in network TV commercials. Journal of Broadcasting & Electronic Media, 16(3), 259- 265. https://doi.org/10.1080/08838157209386349
  • Fairclough, N. (2015). Language and Power. 3rd edition. Abingdon: Routledge.
  • Furnham, A., Mak, T., & Tanidjojo, L. (2000). An Asian perspective on the portrayal of men and women in television advertisements: Studies from Hong Kong and Indonesian television. Journal of Applied Social Psychology, 30(11), 2341–2364. https://doi.org/10.1111/j.1559-1816.2000.tb02440.x
  • Glick, P., & Fiske, S. T. (2001). An ambivalent alliance: Hostile and benevolent sexism as complementary justifications for gender inequality. American psychologist, 56(2), 109- 118. https://doi.org/10.1037/0003-066x.56.2.109
  • Goffman, E. (1976). Gender Advertisements. Macmillan Education UK. https://doi.org/10.1007/978-1-349-16079-2
  • Hoepfner, Y. (2006). Critical discourse analysis analyzing the beauty advertisement discourse: Dove’s campaign for real beauty. Frankfurt: European University Viadrina. Accessed May, 6, 2017.
  • Kilbourne, J. (1999). Beauty and Beast of Advertising. Journal of Homosexuality, 31(12). https://www.medialit.org/reading-room/beautyand-beast-advertising
  • O'Donnell, W. J., & O'Donnell, K. J. (1978). Update: Sex-role messages in TV commercials. Journal of Communication, 28(1), 156–158.
  • Perucha, B. N. (2009). On the use of narrative discourse in advertising:: hybridity, textual voices and gender identities. Revista española de lingüística aplicada, (22), 291-306.
  • Phillips, B. J. (2022). Exploring how older women want to be portrayed in advertisements. International Journal of Advertising, 41(7), 1235–1262. https://doi.org/10.1080/02650487.2022.2061758
  • Schneider, K. C., & Schneider, S. B. (1979). Trends in sex roles in television commercials. Journal of Marketing, 43(3), 79-84. https://doi.org/10.2307/1250149
  • Shaikh, M., Bughio, F. A., & Kadri, S. A. (2015). The representation of men and women in advertisements: A critical discourse analysis. The Women-Annual Research Journal of Gender Studies, 7(7), 108–141. https://sujo.usindh.edu.pk/index.php/THE-WOMEN/article/view/634
  • Sharma, S., & Bumb, A. (2021). Role Portrayal of Women in Advertising: An Empirical Study. Journal of International Women's Studies, 22(9), 236–255.
  • Vantomme, D., Geuens, M., & Dewitte, S. (2005). How to portray men and women in advertisements? Explicit and implicit evaluations of ads depicting different gender roles. Explicit and implicit evaluations of ads depicting different gender roles. https://doi.org/10.2139/ssrn.876590

References

  • Akestam, N., Rosengren, S., Dahlén, M., Liljedal, K. T., & Berg, H. (2021). Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing, 55(13), 63-93. https://doi.org/10.1108/ejm-02-2019-0125
  • Ali, S., & Shahwar, D. (2011). Men, Women and TV Ads: The representation of men and women in the advertisements of Pakistani electronic media. Journal of media and communication studies, 3(4), 151–159.
  • Berberick, S. N. (2010). The objectification of women in mass media: Female self-image in misogynist culture. The New York Sociologist, 5(2), 1-15.
  • Blommaert, J. (2005) Discourse, Cambridge University Press. https://doi.org/10.1017/CBO9780511610295
  • Courtney, A. E., & Whipple, T. W. (1974). Women in TV commercials. Journal of Communication, 24(2), 110–118. https://doi.org/10.1111/j.1460-2466.1974.tb00375.x
  • Culley, J. D., & Bennett, R. (1976). Selling Women, Selling Blacks. Journal of Communication, 26(4), 160–174. https://doi.org/10.1111/j.1460-2466.1976.tb01954.x
  • Dominick, J. R., & Rauch, G. E. (1972). The image of women in network TV commercials. Journal of Broadcasting & Electronic Media, 16(3), 259- 265. https://doi.org/10.1080/08838157209386349
  • Fairclough, N. (2015). Language and Power. 3rd edition. Abingdon: Routledge.
  • Furnham, A., Mak, T., & Tanidjojo, L. (2000). An Asian perspective on the portrayal of men and women in television advertisements: Studies from Hong Kong and Indonesian television. Journal of Applied Social Psychology, 30(11), 2341–2364. https://doi.org/10.1111/j.1559-1816.2000.tb02440.x
  • Glick, P., & Fiske, S. T. (2001). An ambivalent alliance: Hostile and benevolent sexism as complementary justifications for gender inequality. American psychologist, 56(2), 109- 118. https://doi.org/10.1037/0003-066x.56.2.109
  • Goffman, E. (1976). Gender Advertisements. Macmillan Education UK. https://doi.org/10.1007/978-1-349-16079-2
  • Hoepfner, Y. (2006). Critical discourse analysis analyzing the beauty advertisement discourse: Dove’s campaign for real beauty. Frankfurt: European University Viadrina. Accessed May, 6, 2017.
  • Kilbourne, J. (1999). Beauty and Beast of Advertising. Journal of Homosexuality, 31(12). https://www.medialit.org/reading-room/beautyand-beast-advertising
  • O'Donnell, W. J., & O'Donnell, K. J. (1978). Update: Sex-role messages in TV commercials. Journal of Communication, 28(1), 156–158.
  • Perucha, B. N. (2009). On the use of narrative discourse in advertising:: hybridity, textual voices and gender identities. Revista española de lingüística aplicada, (22), 291-306.
  • Phillips, B. J. (2022). Exploring how older women want to be portrayed in advertisements. International Journal of Advertising, 41(7), 1235–1262. https://doi.org/10.1080/02650487.2022.2061758
  • Schneider, K. C., & Schneider, S. B. (1979). Trends in sex roles in television commercials. Journal of Marketing, 43(3), 79-84. https://doi.org/10.2307/1250149
  • Shaikh, M., Bughio, F. A., & Kadri, S. A. (2015). The representation of men and women in advertisements: A critical discourse analysis. The Women-Annual Research Journal of Gender Studies, 7(7), 108–141. https://sujo.usindh.edu.pk/index.php/THE-WOMEN/article/view/634
  • Sharma, S., & Bumb, A. (2021). Role Portrayal of Women in Advertising: An Empirical Study. Journal of International Women's Studies, 22(9), 236–255.
  • Vantomme, D., Geuens, M., & Dewitte, S. (2005). How to portray men and women in advertisements? Explicit and implicit evaluations of ads depicting different gender roles. Explicit and implicit evaluations of ads depicting different gender roles. https://doi.org/10.2139/ssrn.876590

Cite this article

APA

    APA : Tanveer, F., Mateen, Z., & Hussain, M. S. (2023). Men-women Interaction in TV Advertisements: A Critical Discourse Analytical Exploration of Issues and Implications. Global Sociological Review, VIII(II), 384-395. https://doi.org/10.31703/gsr.2023(VIII-II).39

CHICAGO

    CHICAGO : Tanveer, Fajer, Zunaira Mateen, and Muhammad Sabboor Hussain. 2023. "Men-women Interaction in TV Advertisements: A Critical Discourse Analytical Exploration of Issues and Implications." Global Sociological Review, VIII (II): 384-395 doi: 10.31703/gsr.2023(VIII-II).39

HARVARD

    HARVARD : TANVEER, F., MATEEN, Z. & HUSSAIN, M. S. 2023. Men-women Interaction in TV Advertisements: A Critical Discourse Analytical Exploration of Issues and Implications. Global Sociological Review, VIII, 384-395.

MHRA

    MHRA : Tanveer, Fajer, Zunaira Mateen, and Muhammad Sabboor Hussain. 2023. "Men-women Interaction in TV Advertisements: A Critical Discourse Analytical Exploration of Issues and Implications." Global Sociological Review, VIII: 384-395

MLA

    MLA : Tanveer, Fajer, Zunaira Mateen, and Muhammad Sabboor Hussain. "Men-women Interaction in TV Advertisements: A Critical Discourse Analytical Exploration of Issues and Implications." Global Sociological Review, VIII.II (2023): 384-395 Print.

OXFORD

    OXFORD : Tanveer, Fajer, Mateen, Zunaira, and Hussain, Muhammad Sabboor (2023), "Men-women Interaction in TV Advertisements: A Critical Discourse Analytical Exploration of Issues and Implications", Global Sociological Review, VIII (II), 384-395

TURABIAN

    TURABIAN : Tanveer, Fajer, Zunaira Mateen, and Muhammad Sabboor Hussain. "Men-women Interaction in TV Advertisements: A Critical Discourse Analytical Exploration of Issues and Implications." Global Sociological Review VIII, no. II (2023): 384-395. https://doi.org/10.31703/gsr.2023(VIII-II).39