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Volume-X

, Issue-II

(SPRING 2025)

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01 - Negation and Female Characterization in Ziauddin Yousafzai’s Let Her Fly: A...

http://dx.doi.org/10.31703/gsr.2025(X-II).01
10.31703/gsr.2025(X-II).01      Published : Jun 2025

Abstract

    This paper analyses negation as a stylistic and pragmatic device in Ziauddin Yousafzai's Let Her Fly, used to construct female characters and foreground the marginalization of women within Pakistani society. By leaving out traits and roles, negation highlights identities that are ignored. Using Lisa Nahajec's theoretical model, which conceptualizes negation through presupposition, expectation, and... Details

    Negation, Stylistics, Pragmatics, Characterization, Patriarchy

    (1) Maria Noureen
    MS, Department of Humanities, COMSATS University, Islamabad, Pakistan.
    (2) Iqra Maab
    MS, Department of Humanities, COMSATS University, Islamabad, Pakistan.
    (3) Irum Musa
    Lecturer, Department of English, Rawalpindi Women University, Punjab, Pakistan.
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02 - Evaluating Web-Based Library Services: A Comparative Study of Private and Public...

http://dx.doi.org/10.31703/gsr.2025(X-II).02
10.31703/gsr.2025(X-II).02      Published : Jun 2025

Abstract

    The shift to digital platforms has transformed academic library services, making web-based access essential in higher education. This study compares web-based library services of six Karachi universities three private and three public using a qualitative content analysis grounded in the LibQUAL+ Model. Findings show private universities offer more interactive features, while public ones provide cl... Details

    Web-Based Library Services; Digital Libraries; Academic Libraries, LibQUAL+; Pakistan

    (1) Nadia Kiran
    MS Scholar, Department of Social and Development Studies, Sindh Madressatul Islam University Karachi, Sindh, Pakistan, Pakistan.
    (2) Muhammad Kamil Lakho
    Assistant Professor, Department of Social and Development Studies, Sindh Madressatul Islam University Karachi, Sindh, Pakistan.
    (3) Subhash Guriro
    Associate Professor/Chairperson, Department of Social and Development Studies Sindh Madressatul Islam University Karachi, Sindh, Pakistan.
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03 - Power, Patriarchy and Resistance: A Critical Discourse Analysis of the Novel âÂ...

http://dx.doi.org/10.31703/gsr.2025(X-II).03
10.31703/gsr.2025(X-II).03      Published : Jun 2025

Abstract

    This research discusses the power, patriarchy, and resistance themes in Naomi Alderman's novel The Power (2016) using Fairclough's three-dimensional model of Critical Discourse Analysis (2005). Even though it is fiction, the novel mirrors actual gender relations. The study explores how power functions in patriarchal societies and how women challenge it, examining how language creates and alters ge... Details

    Patriarchy, Power, Resistance, Society, Culture, Critical Discourse Analysis

    (1) Shaiza Aslam
    MPhil Scholar, Department of English, University of Gujrat, Gujrat, Punjab, Pakistan.
    (2) Nazia Anwar
    Lecturer, Department of English, University of Gujrat, Gujrat, Punjab, Pakistan.
    (3) Isha Razzaq Butt
    MPhil Scholar, Department of English, University of Gujrat, Gujrat, Punjab, Pakistan.
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04 - The Influence of Celebrity Endorsements on Customers' Purchase Intentions: The M...

http://dx.doi.org/10.31703/gsr.2025(X-II).04
10.31703/gsr.2025(X-II).04      Published : Jun 2025

Abstract

    This research examines how celebrity endorsements influence consumer purchase intentions, focusing on physical attractiveness, source credibility, and the alignment between  celebrity and brand, with brand trust as a mediating factor. Data was gathered from 200 participants through a structured questionnaire. To evaluate reliability and strength of relationship among variables, Regression Ana... Details

    Influencer Marketing, Brand Trust, Endorser Creditability, Purchase Intension

    (1) Naveed Khan
    PhD Candidate, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Zargham Ullah Khan
    Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
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