Dengue fever casts a looming shadow over Rawalpindi, Pakistan, as its seasonal outbreaks unleash a formidable onslaught on local healthcare resources, painting a challenging portrait of public health in the region. This ethnographic investigation delves into the health-seeking conduct of dengue sufferers in a healthcare milieu marked by an assortment of treatment approaches. Employing qualitative methodologies comprising in-depth interviews, participant observation, and focus group deliberations, this inquiry provides invaluable discernment. socioeconomic circumstances, and symptom gravity that steer patients towards traditional, alternative, allopathic, or amalgamated remedies. Significantly, our findings elucidate that patients initially opt for folk or popular-sector therapies due to their ease of access and cultural influence. As their symptoms exacerbate, they transition to the professional sector, seeking allopathic care. The results of this study underscore the pivotal role played by factors such as knowledge gaps, financial limitations, constrained comprehension, and systemic healthcare impediments in shaping patients' preferences.