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CONTENT ANALYSIS OF DRAMA PROMOS EXPLORING INSTANCES OF VIOLENCE AGAINST WOMEN ACROSS THREE LEADING PAKISTANI TV CHANNELS

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16 Pages : 179-190

http://dx.doi.org/10.31703/gsr.2024(IX-I).16      10.31703/gsr.2024(IX-I).16      Published : Mar 2024

Content Analysis of Drama Promos: Exploring Instances of Violence Against Women across three Leading Pakistani TV Channels

Abstract

    This study investigates the portrayal of violence against women in Pakistani TV drama promos, employing Bandura’s Social Cognitive Theory. A quantitative content analysis of drama promos from three channels was conducted. The study revealed a staggering prevalence of violence, with 97% of the promos featuring some form of violence against women. In a bid to determine the frequency of foul language across all the channels, only 1% was found. The analysis also revealed that the overwhelming majority of violence took place in domestic settings, accounting for 77 percent of all cases. 8% of the cases and intimate partners and relative females were often the perpetrators or victims of violence, accounting for 40 percent. 4% and 23. respectively, it was observed in 2 out of 100 instances, and 2 out of 100 instances, respectively. These results provided further evidence of the pattern of physical violence portrayed in these channels, which indicated the violent portrayal of women.

    TV Promos, Violence Against Women, Social Cognitive Theory, Physical Violence

    (1) Zaeem Yasin
    Associate Professor, Department of Mass Communication, Lahore College for Women University, Punjab, Pakistan.
    (2) Shazia Ismail Toor
    Assistant Professor, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Sidra Iqbal
    MPhil Schlor, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Yasin, Z., Toor, S. I., & Iqbal, S. (2024). Content Analysis of Drama Promos: Exploring Instances of Violence Against Women across three Leading Pakistani TV Channels. Global Sociological Review, IX(I), 179-190. https://doi.org/10.31703/gsr.2024(IX-I).16

CHICAGO

    CHICAGO : Yasin, Zaeem, Shazia Ismail Toor, and Sidra Iqbal. 2024. "Content Analysis of Drama Promos: Exploring Instances of Violence Against Women across three Leading Pakistani TV Channels." Global Sociological Review, IX (I): 179-190 doi: 10.31703/gsr.2024(IX-I).16

HARVARD

    HARVARD : YASIN, Z., TOOR, S. I. & IQBAL, S. 2024. Content Analysis of Drama Promos: Exploring Instances of Violence Against Women across three Leading Pakistani TV Channels. Global Sociological Review, IX, 179-190.

MHRA

    MHRA : Yasin, Zaeem, Shazia Ismail Toor, and Sidra Iqbal. 2024. "Content Analysis of Drama Promos: Exploring Instances of Violence Against Women across three Leading Pakistani TV Channels." Global Sociological Review, IX: 179-190

MLA

    MLA : Yasin, Zaeem, Shazia Ismail Toor, and Sidra Iqbal. "Content Analysis of Drama Promos: Exploring Instances of Violence Against Women across three Leading Pakistani TV Channels." Global Sociological Review, IX.I (2024): 179-190 Print.

OXFORD

    OXFORD : Yasin, Zaeem, Toor, Shazia Ismail, and Iqbal, Sidra (2024), "Content Analysis of Drama Promos: Exploring Instances of Violence Against Women across three Leading Pakistani TV Channels", Global Sociological Review, IX (I), 179-190

TURABIAN

    TURABIAN : Yasin, Zaeem, Shazia Ismail Toor, and Sidra Iqbal. "Content Analysis of Drama Promos: Exploring Instances of Violence Against Women across three Leading Pakistani TV Channels." Global Sociological Review IX, no. I (2024): 179-190. https://doi.org/10.31703/gsr.2024(IX-I).16