This study was conducted to examine the challenges faced by midwives in providing postpartum contraceptive counseling services to women in the rural area of Lahore city of Punjab Province, Pakistan. A qualitative research method was used wherein twenty study participants (midwives) purposively selected in the targeted locale were interviewed using a Semi-Structured Interview (SSI). The collected data was secured in the form of field notes which were subsequently analyzed while extracting four themes including (i) involvement of the client's family (ii) misinterpretation about the use of contraception (iii) contraception availability (iv) religious perspective on contraception. This study concluded that midwives are facing challenges from family, culture, and community while providing postpartum contraceptive counseling to rural women. Furthermore, the study also concluded that the personal choices, values, and religious beliefs of women also pose a significant challenge for midwives in providing contraceptive counseling to rural women in Pakistan.