The study aims to investigate the exposure frequency of Pakistani young adults to LGBTQ content on Netflix and to examine the influence of Netflix’s LGBTQ content on the future acceptance of sexual minorities among Pakistani young adults. The conceptual framework is developed around Cultivation Theory. The study also employs a rigorous quantitative method using a cross-sectional survey of 200 Netflix users between the ages of 18 and 26, 100 males and 100 females, through purposive sampling. The participants are selected from the media and mass communication departments of four universities chosen from the QS ranking 2024, with 25 males and 25 females from each university. The collected data is subjected to frequency, correlation, and regression tests using SPSS for further analysis. The findings of the study revealed a statistically clear connection between Netflix LGBTQ content consumption and a shift in attitudes among young Pakistani adults.