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THE NETFLIX EFFECT EXPLORING THE INFLUENCE OF LGBTQ CONTENT ON PAKISTANI YOUNG ADULTS

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15 Pages : 166-178

http://dx.doi.org/10.31703/gsr.2024(IX-I).15      10.31703/gsr.2024(IX-I).15      Published : Mar 2024

The Netflix Effect: Exploring the Influence of LGBTQ Content on Pakistani Young Adults

Abstract

    The study aims to investigate the exposure frequency of Pakistani young adults to LGBTQ content on Netflix and to examine the influence of Netflix’s LGBTQ content on the future acceptance of sexual minorities among Pakistani young adults. The conceptual framework is developed around Cultivation Theory. The study also employs a rigorous quantitative method using a cross-sectional survey of 200 Netflix users between the ages of 18 and 26, 100 males and 100 females, through purposive sampling. The participants are selected from the media and mass communication departments of four universities chosen from the QS ranking 2024, with 25 males and 25 females from each university. The collected data is subjected to frequency, correlation, and regression tests using SPSS for further analysis. The findings of the study revealed a statistically clear connection between Netflix LGBTQ content consumption and a shift in attitudes among young Pakistani adults.

    Netflix Effect, Exposure Frequency, LGBTQ Content

    (1) Syeda Duaa Batool
    MPhil, School of Creative Arts, The University of Lahore, Lahore, Punjab, Pakistan.
    (2) Amrah Malik
    Assistant Professor, School of Creative Arts, The University of Lahore, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Batool, S. D., & Malik, A. (2024). The Netflix Effect: Exploring the Influence of LGBTQ Content on Pakistani Young Adults. Global Sociological Review, IX(I), 166-178. https://doi.org/10.31703/gsr.2024(IX-I).15

CHICAGO

    CHICAGO : Batool, Syeda Duaa, and Amrah Malik. 2024. "The Netflix Effect: Exploring the Influence of LGBTQ Content on Pakistani Young Adults." Global Sociological Review, IX (I): 166-178 doi: 10.31703/gsr.2024(IX-I).15

HARVARD

    HARVARD : BATOOL, S. D. & MALIK, A. 2024. The Netflix Effect: Exploring the Influence of LGBTQ Content on Pakistani Young Adults. Global Sociological Review, IX, 166-178.

MHRA

    MHRA : Batool, Syeda Duaa, and Amrah Malik. 2024. "The Netflix Effect: Exploring the Influence of LGBTQ Content on Pakistani Young Adults." Global Sociological Review, IX: 166-178

MLA

    MLA : Batool, Syeda Duaa, and Amrah Malik. "The Netflix Effect: Exploring the Influence of LGBTQ Content on Pakistani Young Adults." Global Sociological Review, IX.I (2024): 166-178 Print.

OXFORD

    OXFORD : Batool, Syeda Duaa and Malik, Amrah (2024), "The Netflix Effect: Exploring the Influence of LGBTQ Content on Pakistani Young Adults", Global Sociological Review, IX (I), 166-178

TURABIAN

    TURABIAN : Batool, Syeda Duaa, and Amrah Malik. "The Netflix Effect: Exploring the Influence of LGBTQ Content on Pakistani Young Adults." Global Sociological Review IX, no. I (2024): 166-178. https://doi.org/10.31703/gsr.2024(IX-I).15