The current study was conducted to analyze the portrayal of families in Urdu drama serials right from the start of television drama to 2016. The Urdu drama serial period was divided in to two eras, pre-cable era and cable era. Through the lens of cultivation theory, message system analysis was done of Urdu drama serial for more than five decades. It was hypothesized that pre-cable era will depict more extended families and cable-era depict more nuclear families. The finding of study revealed that our assumption was not supportive and more nuclear families were found in both the eras. Similarly, the other important variable was sibling in pre-cable and cable era. Maximum dramas showed only two to three children in families of both the eras. More diversity of culture was found in terms of family depiction in pre-cable era, and more homogenous and urban elite class was found in cable era.
1-Rooh Ul Amin Khan Assistant Professor, Department of Media & Communication Studies, International University, Islamabad, Pakistan. 2-Ahsan Ul Haq Research Scholar, Department of Media & Communication Studies, International University, Islamabad, Pakistan.3-Jamal Ud Din Lecturer, Department of Media & Communication Studies, University of Swat, Swat, KP, Pakistan.
Family Structure, Urdu Drama, Message System Analysis, Pre-Cable and Cable Era.