http://dx.doi.org/10.31703/gsr.2025(X-I).07
10.31703/gsr.2025(X-I).07
Published : Mar 2025
Role of Social Media in the Adaptation of New Agriculture Technology: A Study in Diffusion of Innovation Analysis
The research was set to find out the contribution of social media in the uptake of new agricultural technology. It defines the research design and quantitative-method approach. Also, the data collection instruments and the methods to ensure data validity and reliability were addressed. Based on the nature of the data collected, the research method also outlines the data analysis strategies to be employed, including statistical analysis, content analysis, or thematic analysis. The research emphasizes the methods through which social media sites can be utilized to disseminate knowledge, influence farmer attitudes, promote the uptake of advanced farming practices, and analyze data from various social media sites and farmer questionnaires through both qualitative and quantitative approaches. The research concludes that social media is a powerful tool for use in current agricultural extension services, offering an effective and scalable means of bringing innovations in sustainable agriculture to light.
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Social Media in Agriculture, Diffusion of Innovation, Technology Adoption, Agricultural Extension Services
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(1) Aqsa Iram Shahzadi
Assistant Professor, Institute of Media & Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
(2) Muhammad Arif
MPhil Research Scholar, Institute of Media & Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
(3) Amna Fazail
Lecturer, The Women University, Multan, Punjab, Pakistan.
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Cite this article
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APA : Shahzadi, A. I., Arif, M., & Fazail, A. (2025). Role of Social Media in the Adaptation of New Agriculture Technology: A Study in Diffusion of Innovation Analysis. Global Sociological Review, X(I), 67-83. https://doi.org/10.31703/gsr.2025(X-I).07
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CHICAGO : Shahzadi, Aqsa Iram, Muhammad Arif, and Amna Fazail. 2025. "Role of Social Media in the Adaptation of New Agriculture Technology: A Study in Diffusion of Innovation Analysis." Global Sociological Review, X (I): 67-83 doi: 10.31703/gsr.2025(X-I).07
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HARVARD : SHAHZADI, A. I., ARIF, M. & FAZAIL, A. 2025. Role of Social Media in the Adaptation of New Agriculture Technology: A Study in Diffusion of Innovation Analysis. Global Sociological Review, X, 67-83.
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MHRA : Shahzadi, Aqsa Iram, Muhammad Arif, and Amna Fazail. 2025. "Role of Social Media in the Adaptation of New Agriculture Technology: A Study in Diffusion of Innovation Analysis." Global Sociological Review, X: 67-83
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MLA : Shahzadi, Aqsa Iram, Muhammad Arif, and Amna Fazail. "Role of Social Media in the Adaptation of New Agriculture Technology: A Study in Diffusion of Innovation Analysis." Global Sociological Review, X.I (2025): 67-83 Print.
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OXFORD : Shahzadi, Aqsa Iram, Arif, Muhammad, and Fazail, Amna (2025), "Role of Social Media in the Adaptation of New Agriculture Technology: A Study in Diffusion of Innovation Analysis", Global Sociological Review, X (I), 67-83
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TURABIAN : Shahzadi, Aqsa Iram, Muhammad Arif, and Amna Fazail. "Role of Social Media in the Adaptation of New Agriculture Technology: A Study in Diffusion of Innovation Analysis." Global Sociological Review X, no. I (2025): 67-83. https://doi.org/10.31703/gsr.2025(X-I).07